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Type: Article

Thinking Packaging Effects for Better Brand Engagement

With the holiday season fast approaching, it's a good time to once again consider specialty packaging, and it's always a good time to create better brand engagement through packaging options such as specialty shapes and finishes.

Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.

Decoding the Fragrance Boom, Part 1

Untangling the market drivers behind this surprisingly resilient category.

Interestingly, although body care issues weren’t consumers’ top skin concern, body lotion/butter was the most purchased product in the first half of 2022.

2022 Skin Care & Makeup: A Mid-Year Check In

4,700 U.S. beauty consumers share their behaviors so far for 2022.

Prestige fragrance sets featuring scented candles posted U.S. sales of $1.6 million in 2020, representing 62% year-over-year growth, per NPD.

Fragrance & Well-being in the New Normal

Stress relief is driving a scent-centric wellness trend, and savvy suppliers are on board.

Body butter searches have increased online

Body Care’s Growth Trajectory

Unique innovations and consumer interest are driving acquisitions and retail expansion.

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Breakout Brand—Boo-Boo Cover-Up

This month’s Breakout Brand from HBA blogger Mary J. Palmieri conceals while you heal.

Case Study: Tru Blooms Chicago First Harvest

Tru Blooms Chicago is a first-of-its-kind fragrance initiative to transform the city’s green spaces into growing spaces, cultivating flowers that would be harvested and bottled into a limited edition perfume.

Bell, Mintel Focus on Top Fragrance Trends to Look for in Beauty

At its 2013 Fragrance Workshop, Bell Flavors & Fragrances discussed a range of topics affecting fragrance in the beauty industry, as well as looked fragrance in candles and olfactive descriptions.

Yes, we’re already talking about the holidays.

The State of Beauty 2020

As our review of the first half of 2020 has revealed, beauty’s resilience is directly tied to that of physical retail.

The Story in Scent

Branding Power

What is it about shoes with less-than-stellar attributes that have been around for 50-plus years? It has to be branding, and that power is impressive.

Skin care, fragrance and makeup are all growing, with notable sub-segments expanding well into the double digits.

[special report] US Prestige Beauty Sales 2017-2018

Skin care led growth, while makeup continued strong and fragrance experienced growth opportunities.

Gift with Purchase Strategies

Consumers love freebies, and gift with purchase strategies work in promoting brands and products and increasing sales. The Buyer's Advisory Group, which wrote the original article from retailers' point of view, shares a few tips. retailer point of view

From left, Don Unser, Karen Grant and Andy Mantis of The NPD Group.

Why Prestige Will Lead Beauty Growth in the Next Few Years

Why did U.S. prestige beauty grow 7% last year (total: $16 billion), compared to the 2% rise seen in mass (total: $21.7 billion)?

Beauty Marketing Gone Social

While many beauty brands are investing in online and social marketing strategies for their products, Kline & Company reports that traditional advertising is still very much in the thick of the marketing mix.

Fashion Group Talks Trends

2009 promises classic colors and looks in both cosmetics and fashion.

Drawn to the Flame

Though I’m sure it’s a complicated story of macro trends, economic ups and downs, and evolving shopping outlets and habits, price has definitely become a primary tool to get consumers to the counter.

The five senses are just one element of building a consumer experience.

The Beauty Experience

Part 1 of 3: The power of the five senses.

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