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113 Results
Type: Article
Fragrance/Home
[special report] US Prestige Fragrance 2017-2018
Home fragrance and natural scents drove growth; plus: top brands/launches for 2017.
News
Profile: Filling a Spa Niche
After more than 16 years of working in medical spas, registered nurse and educator Pamela Hill saw a gap in the skin care industry.
Consumers & Markets
3 Tips for Implementing a Price Hike Without Losing Beauty Customers
Raising prices is always a risky move, but understanding customer needs while demonstrating transparency and authenticity goes a long way in helping customers accept price hikes.
News
Lessons in Social Media, Building Business for the Future
At a recent State of the Industry event put on by The Fragrance Foundation, speakers from Kline & Co., NYU and more discuss the forward momentum of the fragrance—and beauty—industry.
Event Coverage
CEW Foundation’s 2013 Beauty of Giving Luncheon
Philanthropic arm of CEW hosted its annual Beauty of Giving luncheon, benefiting Cancer and Careers, at New York’s Waldorf-Astoria on December 13, 2013.
News
Spam Wars & Fake Influence
The battle against irrelevant, inappropriate and unwanted content is creating unintended marketing challenges; Part 3 of a 3-part series.
Color Cosmetics
A Glimpse at 2014 from Beauty Trendsetters
Get a peek at what some of beauty's top leaders are expecting to see in the year ahead.
Consumers & Markets
Latin Beat: P&G Introduces Line with “Tango Passion”
Both mass and luxury products find success in Latin America.
News
Naming Your Brand: The 4 Questions to Ask
Simply put, a name that grabs our attention, is memorable and can easily be found, is going to sell more.
Packaging
Art of Packaging Awards Celebrate Creative Alchemy
"The best juice on earth will not sell if the packaging doesn't communicate," said Jean Madar, chairman of the board and CEO at Inter Parfums, Inc., who accepted the Art of Packaging Award.
Digital/E-commerce
From the Editor: Meet the Consumer of 2020
What we learned from Black Friday, Cyber Monday and projections of tomorrow's shopper behaviors.
Fragrance/Home
Inviting Aromas
Delivery systems in the growing home air care market must be accommodating to consumer desires and as welcoming as the scents they deliver.
Consumers & Markets
Legislative Changes in Ecuador Impact Beauty Imports
Direct sellers continue to make impact in South America; imports tend to outweigh exports in a number of economies.
News
New Marketing Techniques—Changing the Game
New media outlets are creating a wealth of marketing opportunities. Which will be successful? The answer may depend on how well a marketer blends the old with the new.
Brick and Mortar
Inside Macy’s and Walmart’s Beauty Retail Playbook
From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.
Consumers & Markets
Sephora Inks Mexican Deal
Retailer eyes Mexico’s prestige consumers through two initial locations.
Digital/E-commerce
Build Your Amazon Beauty Strategy
Discovery, communication, data and engagement are critical for success on this fiercely competitive platform.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
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