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Among the trends emerging in 2024, increasing numbers of firms are leveraging plants as bio-factories for new beauty ingredients.

Top 2024 Beauty Ingredient Trends

This is just a fragment of the trends we witnessed at the shows this year.

Barb Alviar, Manager of Beauty Marketing Amway Global, www.amway.com; www.artistry.com

Profile: Marketing Global Success

With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.

From stress to environmental conditions to congenital issues, sensitive skin is a multi-dimensional condition that affects large swaths of consumers across the globe.

The Gentle Skin Care Revolution

How sensitive skin is reshaping beauty R&D.

Mark Prausnitz of Georgia Tech’s school of chemical and biomolecular engineering, one of the professors leading a U.S. team in finding a new mass delivery method for the flu vaccine, holds an array of polymer microneedles 1,000 microns tall. This photo, taken by Gary Meek and duplicated from the cover, is used with permission from Georgia Tech.

Skin Care Thinks Small to Deliver Big

High-tech delivery systems and active ingredients that slow signs of aging have prompted advanced marketing claims. Yet the future of skin care depends on further advancements in delivery methods, such as medical microneedles.

Woman seated on rock in ocean under the sun.

Skin & Hair Care’s Protein-Based Revolution

Emerging technologies are driving a biology-first wave of innovation; here’s what that means for beauty innovation.

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Lumson celebrates 50 years and makes its debut in the world of fragrances

In its 50th anniversary year, Lumson makes its debut into the world of perfumes, presenting its solutions developed specifically for the sector.

The humble cosmetic stick has seen a steady increase in popularity in recent years.

Minimalist Challenge: a Multifunctional Cosmetic Stick

Meeting the clean beauty formulation demand for performance with a short INCI list.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

A potent blend of wellness, Gen Alpha shopping habits, emerging high-efficacy ingredients and professionally inspired beauty are creating significant growth opportunities.

Converting Online Shoppers Into Physical Shoppers

How to gain consumer loyalty to expand retail traction.

Exosomal Beauty is Here: Small, but Mighty

Beauty ingredient suppliers and brands are tapping tiny, powerful particles to rejuvenate the hair and skin.

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

Le Labo’s candle collection.

How Le Labo Scaled Up Without Losing Its Soul

Despite garnering a global cult following, Le Labo’s founders insist on staying true to the brand’s artisan roots.

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How to Position a Natural Brand

Find your white space, define who you are, understand the challenges of sourcing truly natural ingredients and tell your story, authentically.

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Rethinking Anti-aging

Demographics and consumer mindsets have changed; products designed to address their aging goals also need to change.

This month's Read the Label column reviews the ingredients and colorants that make Milk Makeup's Cooling Water Jelly Tint Lip and Cheek Blush Stain such a hit with consumers. *Image shown is not the actual product; depiction only

Read the Label: Milk Makeup Cooling Water Jelly Tint Lip and Cheek Blush Stain

This month's Read the Label column reviews the ingredients and colorants that make Milk Makeup's Cooling Water Jelly Tint Lip and Cheek Blush Stain such a hit with consumers.

Hair Care Ingredient Innovation

A quick roundup of hair care ingredients launched during the past year.

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