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1,669 Results
Type: Article
Launches & Claims
[updated] Cosmetic Victories 2021 Finalist Profile: 'Touchy Finger'
"Touchy Finger" is an augmented and connected human finger designed to assess skin and hair feel. This innovation has earned its place as a finalist in the Cosmetic Victories competition. Read on to learn why.
Launches & Claims
Words from Wiechers: Let's Get Visual
In this installment of our Words from Wiechers series, the authors debate the impact on consumers of strikingly visual fashion advertisements versus cosmetic ads that are text-heavy.
Consumers & Markets
5 Beauty Whitespace Mapping Steps for Growth
Scale your brand and acquire market share in 2023.
Regulatory
Happy Talk is Serious Science
The clinically proven link between authentic happiness and beauty – whether through sensorial experiences or improved self-perception – is more important than ever.
Hair Care
Frizz Control Hair Care
A brief look at the causes of frizz and ingredients appropriate for addressing the concern.
News
Trend Alert: Beauty and the Brain
This growing desire to take charge of one’s own wellbeing has generated new innovations across industries.
Brick and Mortar
Macy’s CEO: “the Consumer is Moving at the Speed of Light”
As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Hair Care
“Action Is the Best Thing You Can Create”
Unwash cofounder Brandon Schwartz on tight focus, brand incubation and rethinking clean.
Consumers & Markets
Multinationals Target Brazil’s Beauty Industry for Growth Despite Drop
Although Brazil’s beauty industry displayed less than double-digit growth for 2013, big industry brands and suppliers are still creating partnerships and announcing investments there.
Retail
Selling the Experience
Customers want retailers to appeal to their ideas of luxury with interactive experiences and electric atmospheres.
News
Linking Fashion and Beauty
Fashion and beauty have always been inextricably linked, one influencing the other. A look at changes in the past 20 years helps illuminate the horizon.
Fragrance/Home
Fragrance in Good Times and Bad
Givaudan’s Michael Carlos on how the economic crisis could reshape the fragrance industry.
Bath & Body
Finding Inspiration for Household Soap
Speedier and more user-friendly formulas are the chief innovations driving the laundry and dishwashing soap markets.
Color Cosmetics
4 Steps to Starting a Beauty Brand
When considering a beauty brand launch, it’s important to figure out the nuts and bolts first.
News
Winning Beauty Marketing During the Pandemic
How to leverage Tik Tok, AR and authentic conversations to engage consumers during unprecedented times.
Regulatory
Sustainable Holistic Protection
Defense of skin and planet are now a shared mission.
Bath & Body
Top Trends in Facial and Body Skin Care
What more than 1 million skin care reviews reveal about consumer attitudes.
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