Search Global Cosmetic Industry

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

e.l.f. Cosmetics launches in Sephora Mexico in-store and online, democratizing access to “Holy Grails” at extraordinary prices.

E.L.F. Cosmetics Launches in Sephora Mexico

Beauty industry mogul E.L.F. Cosmetics are expanding into Mexico with new Sephora partnership.

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Gen Z Teens Are Spending More on Beauty

Results from Piper Sandler's 48th Annual "Taking Stock With Teens" reflect a growing increase in spending among American Gen Z consumers.

BeautyCares DreamBall Celebrating 35 Years of Look Good Feel Better

Look Good Feel Better's BeautyCares DreamBall: a Night of Hope and Celebration

The DreamBall will take place on October 10th, 2024, at Gotham Hall in New York City. This invitation-only event brings together the beauty, fashion, and media industries.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

Megan Stalter stars in new E.L.F. Skin campaign 'Divine Skintervention'

E.L.F. Skin’s Largest Brand Campaign To Date, “Divine Skintervention,” Targets Skin Care Sinners

E.L.F. Skin launches a brand new campaign that is the brands largest to date, called "Divine Skintervention."

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

beautiful Indian woman applying eye makeup in mirror wearing green tank top

12 Trends in Beauty — e.l.f. Cosmetics, #ShiseidoUltimune, Tarte Creaseless Concealer w/59% Skin Care Kick ...

Each week, C&T uncovers trends in cosmetic-related searches and hashtags. Trending now: APSE Cosméticos curly hair care, e.l.f. Cosmetics, Tarte Creaselss Concealer plus skin care, Shiseido's Ultimune serum, pink matcha, perimenopause pills, and more.

e.l.f. Beauty is reportedly picking up shelf space at Walmart, further driving results for the remainder of the year.

e.l.f. Beauty Targets 25-27% Annual Growth Following Q1 2025 Results

e.l.f. Beauty is reportedly picking up shelf space at Walmart, driving results for the remainder of the year.

The Lipotle lip stain is 'guac-proof' and formulated in a peelable green colorway; when peeled off, the masque will reveal a new nude-pink lip stain payoff.

Wonderskin x Chipotle Launch 'Lipotle' Burrito-proof Lip Stain

The Lipotle lip stain is "guac-proof" and formulated in a peelable green colorway; when peeled off, the masque will reveal a new nude-pink lip stain payoff.

Naturium Brings Accessibly Priced, Clinically Effective Skin Care to Ulta Beauty Nationwide

The partnership will deliver clinically effective products, in line with current trends toward efficacy, as well as accessible price points amid relatively modest mass skin care growth.

To enable the theme on Echo devices, customers can say, “Alexa, enable the Keys Soulcare theme.”

Keys Soulcare x Amazon Alexa Offer Exclusive Beauty, Wellness Rituals to Echo Customers

Narrated by Keys Soulcare founder Alicia Keys, customers can hear inspiring words, music and beauty and skin care tips, as they learn more about the brand and its line of derm-developed product offerings that focus on wellness being for beauty.

“Bronzing Drops are the no. 1 product our community has requested from us with increasing intensity,' said Kory Marchisotto, CMO, e.l.f. Beauty. 'In the spirit of surprising, delighting and entertaining our audiences–with that unexpected e.l.f. twist–we let our imaginations go wild. Our community is clever, hilarious and unabashedly expressive. They essentially write the script for us.” Pictured is actress Jameela Jamil, who stars in the launch's ad spot.

e.l.f. Skin Has Entered the Bronzing Drop Chat

e.l.f. Skin's entry into the category represents an accessibly priced ( $12) alternative to prestige players.

Looking ahead, the company is forecasting 2025 full-year net sales of $1,230-1,250 million.

e.l.f. Beauty Posts 77% Growth in Fiscal 2024

The brand has become a favorite of emerging Gen Alpha shoppers and is generally benefitting from increased teen beauty spending.

The parents of Gen Alpha kids over-index for usage/interest in brands such as e.l.f., Sol de Janeiro, Rare Beauty, Drunk Elephant, Bubble, Tarte, Milk Makeup, Glow Recipe and Summer Fridays compared to the parents of Gen Z consumers.

Gen Alpha's 9 Favorite Beauty Brands

Gen Alpha households are more brand-sensitive than their peers and often engage in categories more than their counterparts.

Tweens love beauty for a complex mix of reasons.

Teens x Beauty: a Growing Love Affair

Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.

The kids love Ulta, shopping in stores, e.l.f. and, increasingly, fragrance.

US Teens' Beauty Spending Jumps 8% vs Last Year

Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.