Search Global Cosmetic Industry

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

The company is one of only four public companies in the United States (out of >4,200) with a board of directors that is at least two-thirds women and one-third diverse.

e.l.f. Beauty Celebrates 20 Years

e.l.f. Beauty's chairman and CEO Tarang Amin rang the opening bell March 18, 2024 at the New York Stock Exchange (NYSE) in celebration of 20 years as a company.

ulta beauty is driving growth in beauty

Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales

Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

(Left to right ) Kory Marchisotto SVP, CMO, e.l.f. Beauty and President, Keys Soulcare Scott Milsten SVP, general counsel CPO, e.l.f. Beauty Jennie Laar, SVP, CCO, e.l.f. Beauty Tarang Amin, chairman, CEO, e.l.f. Beauty Mandy Fields, SVP, CFO, e.l.f. Beauty Josh Franks, SVP, operations, e.l.f. Beauty.

e.l.f. Beauty Opens First European Office in London to Grow International Business

e.l.f. Cosmetics is now the No. 6 mass makeup brand in the U.K., compared to No. 12 five years ago, according to Nielsen.

The campaign is poised to raise more than $300,000 for SisterSong: Women of Color Reproductive Justice Collective.

Saie Announces Return of 'The Every Body Campaign'

The campaign joins more than 60 top brands across the beauty and wellness industries to raise awareness and funds for reproductive justice.

All in-app products and scenes have been modeled in 3D and rendered at a 4K display from each eye of the device.

e.l.f. Cosmetics x Obsess Launch Beauty Shopping App for Apple Vision Pro

Users are invited to explore three distinct environments: Camo Cove, Big Mood and Halo Glow.

e.l.f. Cosmetics will be on the big screen during a Super Bowl commercial Sunday, February 11, 2024, with its TV spot, 'Judge Beauty.'

e.l.f. Beauty Q3 2024 Sales Grow 85%, Launches Super Bowl Ad

As a result of this growth, the company is now forecasting a 69-71% year-over-year increase in net sales, compared to the previously announced 55-57% increase.

e.l.f. Beauty will also be a sponsor of the NACD Center for Inclusive Governance (CFIG).

National Association of Corporate Directors Announces Partnership With e.l.f. Beauty

e.l.f. Beauty will sponsor board preparation training for 20 director candidates through the NACD Accelerate program.

“Keys Soulcare is a celebration of individuality, spirituality and loving your whole self,” said Kory Marchisotto, president, Keys Soulcare. “By unveiling our Amazon Premium Beauty store, we are able to introduce our empowering philosophy and highly efficacious, clinically proven formulas to a new, diverse audience–welcoming them into an immersive shopping experience that uplifts and inspires you to discover the beauty within yourself.”

Keys Soulcare Debuts on Amazon with New Squalane Facial Oil

The Keys Soulcare store features an Offering Selector to help consumers develop a "customized Soulcare ritual based on skin type and favorite affirmations."

Elf Beauty recently joined the S&P MidCap 400 index from S&P Dow Jones Indices, replacing Spirit Realty Capital.

Report: Natura &Co Withdraws ADSs From NYSE, e.l.f. Beauty Joins S&P MidCap 400 Index

Natura &Co reportedly saw a decline in volume of trades in ADSs on the NYSE, which led to its withdrawal.

Ulta Beauty continues to add new brands as it revamps its rewards program.

Ulta Beauty Revamps Rewards Program & Adds AF94 Makeup Range

The revamped rewards system comes amid a slew of new brand introductions, including OleHenriksen, Charlotte Tilbury and, now, AF94, from musician Halsey, who also founded About-Face.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,

Trending: Miku and Trixie Cosmetics, Powergrip Primer and More

Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.

Mass makeup, fragrance and skin care drove gains for Ulta Beauty in Q3 2023.

Decoding Ulta Q3, 9-month 2023 Sales + New CFO

"As we look to the future, the outlook for the beauty category is bright."

The e.l.f. UP! experience was built by metaverse developer Supersocial and features experiences inspired by e.l.f.’s hero products, including the Big Mood recording studio and karaoke bar, the Holy Hydration! underwater sea life charity and animal rescue, the Halo Glow crystal cave jewelry and art gallery, and the Power Grip extreme climbing gym and tech startup.

e.l.f. UP!'s Digital Sandbox Debuts on Roblox

"This time we are able to create an experience where our community can follow their entrepreneurial dreams and empower the next generation of changemakers who flourish in these digital economies.”

Amika won the Sustainability Excellence category, while The Honey Pot Company topped the sexual wellness category.

Amika, K18, The Honey Pot Co. & More Win 2023 CEW Beauty Awards

Amika won the Sustainability Excellence category, while The Honey Pot Company topped the sexual wellness category.