Search Global Cosmetic Industry: Page 205

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Influencer marketing is highly effective, if brands avoid critical pitfalls.
Beauty Under the Influence
Why trust is at the center of the industry's influencer marketing revolution.
Sep 6th, 2016
Masstige products offer consumers innovation and value, according to a new analysis of the Latin American beauty market.
Masstige is a Beauty Cannibal in Latin America
The masstige beauty category will continue to grow and cannibalize both mass and prestige customers by offering affordable innovation, according to a new analysis from Euromonitor's Fernando Cruz.
Sep 2nd, 2016
Heritage beauty brands need to balance playfulness and functionality in their marketing messages.
Heritage Beauty Needs to Go Social
What to do when the old standbys of brand reputation and repeat purchases no longer apply.
Sep 2nd, 2016
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The Beauty20 Awards Shortlist is Finally Here
After hundreds of exceptional submissions, hours of judging and weeks of waiting, the consumer choice #beauty20 Awards 2016 shortlist is ready.
Sep 1st, 2016
John Lewis is investing significant sums in expanding its beauty footprint, the latest in a broader retail scramble for beauty dollars around the world.
Retailers Are Investing in Beauty Space
Kohl's, John Lewis and others are investing in beauty space and brands to boost sales.
Aug 31st, 2016
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Vivel Celebrates Skin-deep Beauty; Challenges Stereotypes
The company recently unveiled its 'Ab Samjhauta Nahin' brand campaign introducing a fresh, nuanced perspective of self-confidence that personifies the modern woman and celebrates equality
Aug 30th, 2016
Unilever and other companies are focusing on pay equity.
Beauty Care Takes the Equal Pay Pledge
Unilever and other companies are working to ensure women receive proper benefits and empowerment in the workplace.
Aug 30th, 2016
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Coming Clean on Beauty
Inside Credo's latest expansion and the future of the natural, organic, vegan and ethical consumer.
Aug 29th, 2016
When activists get into the beauty box business.
Environmental Working Group Gets Into the Beauty Box Game?
This is an interesting turn...
Aug 26th, 2016
The blogger who wins the chance to be the beauty director of the Kardashians' apps will certainly have immense influence on trends.
Beauty Blogger Reality Show on the Way from Kim Kardashian
"So many amazing people to choose from. This is going to be so much fun!"
Aug 26th, 2016
Shape-shifting textures can enhance the performance of products and add elevate the consumer experience.
Transformational Beauty Products Are the Future
New ingredient launches and emerging metamorphosing formats are enhancing the consumer experience and product efficacy.
Aug 25th, 2016
The premium beauty consumer is changing in critical ways.
3 Secrets of the New Premium Beauty Consumer
A shift away from status-driven purchases and toward those that provide an experience and distinct benefit is remaking this growing category.
Aug 25th, 2016
The gap between a brand's retail plan and the in-store reality is the subject of new data-gathering efforts.
What the Beauty Care Consumer Sees at Retail
Understanding the gap between the retail plan and the retail reality in-store.
Aug 25th, 2016
Consumers, enabled by emerging technology, are increasingly able to take control of their beauty, hygiene and general wellness needs.
New Report Shows How Beauty is Getting More Connected
A desire for greater diagnostic power and personalization is fueling opportunities that bridge beauty, hygiene, wellness and technology ... with a human touch.
Aug 25th, 2016
Kohl's installed more than 1,000 beauty departments to capture the growing prestige beauty market.
Why Kohl's is Getting Into the Beauty Game
What does Estee Lauder have in common with Under Armor?
Aug 24th, 2016
Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.
Exclusive: Bluemercury and the Power of "Hyper"
Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.
Aug 24th, 2016
Shiseido's jogger portal is part of a wider engagement with active beauty care consumers.
Shiseido Revamps Its Athletic Beauty Positioning
From skin to anti-UV to hair care, the brand is focusing on active consumers. Plus: Shiseido appoints new digital expert.
Aug 15th, 2016
The design project for Marc Jacobs Beauty’s packaging infused “juicy” shapes and products that looked like candy, foundations that look like pills, elegant lipsticks in a posh nude case, pushing the brand toward the border of credibility and fun.
Rule-breaking Beauty
Two beauty packaging projects yield distinctly different results but teach the same lesson on design.
Aug 13th, 2016
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