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Body skin care is booming, defying softness in other categories.

Why Shoppers Are Choosing Masstige Skin Care Over Prestige and Mass (2024 Sales & 2025 Trends)

According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024.

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways. According to Circana data, individuals using these medications—for diabetes, weight loss, or other purposes—purchase women’s fragrances, hair stylers, skin care products, and lip cosmetics at significantly higher rates during their first year on the drugs compared to their pre-medication habits.

Beauty & Wellness in the Ozempic Era

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

In the past year, interest in glass nails has skyrocketed ~290.8% across platforms, per Spate. The source also cites growth in high-shine beauty trends like glass hair (+70.1%) and the glass skin look (+112.4%), proving the widespread appeal of reflective aesthetics across beauty categories.

9 Emerging Beauty Trends: Ultra-reflective, Aime Derm Skin Care, Micronutrition, Wonderskin Lip Stain and More

This report expands on C&T's Consumer Pulse videos on social media, uncovering rising trends in beauty. This edition includes: Aime and derm skin care, micronutrition, Wonderskin peel-off lip stain, glass nails, reflective beauty, Canadian skin care, etc.

Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum

The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

Who made the list? A mix of up-and-comers and industry stalwarts.

Top 25 Emerging DTC Beauty Brands Revealed by Charm

The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.

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Why The Ordinary Launched its GF 15% Solution with a Side of Science

The Ordinary launched its GF 15% Solution in January in an unprecedented way: with a website dedicated to cosmetic research to break through knowledge barriers — and misconceptions such as growth factors warranting a higher price point. Here's why.

Holistic wellness and body care are two of the hottest categories in the greater beauty space. During Beauty Accelerate's, Sakara Life x MAËLYS: Category-defining Buzz Brands, two experts—Tierney Wilson, CMO of Sakara (right), and Jessie Reder, SVP of product development and regulatory at MAËLYS (left)—will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.

From Holistic Wellness to Body Care Innovation: Lessons from Sakara Life and MAËLYS [PROGRAM UPDATE]

This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.

MAËLYS Appoints Mallory Goodman as Senior Vice President of Brand

In this newly created role, Goodman will lead marketing campaigns, brand strategy, and community engagement.

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.

Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.

The campaign features heartfelt anecdotes from Laura Geller herself (center), alongside inspiring female founders who share their own aging journeys.

Celebrating Aging with Confidence: Laura Geller Beauty’s ‘Who Hasn’t?’ Campaign and Ulta Relaunch

At Beauty Accelerate 2025, thought leader Laura Geller, founder of her namesake beauty brand, and Sarah Kugelman, founder of All Golden, will join forces to shed light on the potential of the Gen X market.

During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Michelle Shieh (left), senior manager, scientific communications and customer research, Amorepacific, and Peter Tsolis (right), VP, skin care R&D at The Estée Lauder Companies, as they discuss everything from social media trends to the beauty market of 2025-2026.

The Future of Beauty Innovation: Amorepacific x Estee Lauder [PROGRAM UPDATE]

Don’t miss this opportunity to learn from industry leaders and gain actionable strategies to stay ahead in the ever-evolving beauty landscape.

Introducing ERLY: Redefining Skin Care with a Health-First Approach

Jamie Chandlee, CEO and co-founder of Rank & Style, and Hallie McDonald M.D launch skin care brand ERLY, with a focus on redefining beauty by prioritizing health over trends with simple, effective products.

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Quimivita's Exfowind Tagua Supports Natural Exfoliation and Social Progress

Upcycled from the seeds of tagua palm or "white ivory," Exfowind Tagua offers a sustainable and renewable alternative to synthetic exfoliants while supporting rural communities in Latin America.

From chart-topping celebrities to niche creators, here are the key influencers you need to follow next year based on their Visibility + Impact × Trust (VIT) scores—a metric developed by Traackr to quantify their influence across platforms.

Top Beauty Influencers to Watch in 2025

The Visibility + Impact × Trust (VIT) score, developed by Traackr’s Data Science team, measures an influencer’s performance. It factors in visibility (reach and impressions), the impact of the content (engagement and creativity), and the trust they build.

SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.

Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya

Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.

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