Search Global Cosmetic Industry: Page 2

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Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Nicola Formichet, who previously served as Diesel's artistic director and has collaborated often with Lady Gaga, has been named the global creative director of The Estée Lauder Companies' M·A·C Cosmetics.

Frequent Lady Gaga Collaborator Nicola Formichetti Appointed Global Creative Director of M·A·C Cosmetics

The Estée Lauder Companies' Q3 fiscal 2025 results showed that makeup net sales decreased 7%, with M·A·C's unfavorable launch timing being a critical drag on results.

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.

Pictured here is a clinical test subject before/after captured by Visia skin analysis. This image was created during a clinical test of RoC Skincare RoC 35 protocol users. All tests were conducted at clinics in France, with participants aged 45-plus, who reported their skin looked an average of 9.6 years younger after 90 days.

Beauty Before-and-Afters: How Better Imagery, AI, Social Media and Testing Are Changing the Game

“A high-quality before and after image offers a huge range of benefits. It pushes transparency. You’re no longer stating a claim, you’re demonstrating it."

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

The Science Behind Scalp Care: Key Ingredients and Technologies

Scalp care is no longer just a niche—it's a movement paralleling sophisticated skin care regimens, positioning scalp health as equally essential.

Cecilia Gates, CEO, GATES Creative Agency

How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative

Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.

Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.

The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends

2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.

According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.

Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends

Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.

'Gen-Z are a lot more spontaneous than older generations, favoring instant gratification and taking part in trends as opposed to being loyal to brands they have previously used.'

The European Gen Z Beauty Consumer: 4 Questions with Euromonitor's Emilie Hood

Gen Z are socially conscious consumers who value ethical and sustainable practices.

Kids don't always understand what, exactly, they're putting on their faces. Brands can help with that.

Gen Alpha and Skin Care: Bubble's Mission to Protect Young Skin

With social media driving a surge in teen skin care, 70% of teens use products without understanding their ingredients or risks.

Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'

Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power

Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.

The company states that its supplements are designed to be easily incorporated into daily routines, with appealing flavors and textures that transform taking them into a self-care ritual.

Sakara Launches New Whole-Body Wellness Supplement Line for Skin, Sleep, and Metabolism

The company states that its supplements are designed to be easily incorporated into daily routines, with appealing flavors and textures that transform taking them into a self-care ritual.

The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate

This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.

'I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP,' says Tom Myers, CEO and president of PCPC.

PCPC President & CEO Tom Myers on How the Beauty Industry is Innovating with AI, Sustainability, and Transparency

"I am proud to note that we are a key driver of the U.S. economy with nearly $60 billion in U.S. manufacturing, 4.6 million U.S. jobs and directly contributing over $300 billion to our nation’s GDP."

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.

Hair Care 2025: Scalp Health & Category Blur

Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.

Gen Z make up just 23% of all color cosmetic shoppers, yet 71% of them use makeup.

Meet the Beauty Shopper of 2025: Gen Alpha, Gen Z, Millennials and Gen X

According to parents of Gen Alpha kids, 60% have purchased hair care for their children, compared to 46% for skin care, 30% for makeup and 20% for fragrance.

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)

Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.

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