Harry's, the popular men’s grooming brand, has announced a refreshed look for its product packaging, designed to create a consistent identity across its entire range. Whether customers are browsing the shaving aisle or the body wash section, the updated packaging ensures they’ll instantly recognize Harry’s products.
- Consumer report: Survey: Men’s Attitudes on Beauty & Personal Care
The revamped design features refined illustrations that are sophisticated yet fun, offering subtle connections to the scent of each product. For example, the Redwood Body Wash includes a small man in the forest, while the Spring scent features a tiny caterpillar.
These playful details add a layer of discovery for customers exploring the product line. However, one constant remains—the Mammoth, Harry’s iconic mascot, which is subtly featured throughout the portfolio, such as being debossed into the caps of most products.
Giselle Balagat, vice president of Harry’s, shared her thoughts on the brand's evolution: "At its core, Harry’s has always been about honesty—honest products made with quality ingredients, made by honest people, at honest prices. When you look at the grooming marketing that’s out there, you see a lot of brands making big promises about what their products will do—help you get the girl, get promoted, become manlier."
Balagat added, "We wanted to play on those tropes and double down on who we are as a brand and what we know our products will deliver on. Our razors will give a smooth shave and our body washes have cologne quality scents—all at a fair price. It’s about helping guys feel good, nothing more or less. We’re excited to partner with Zulu Alpha Kilo, New York, to bring that ethos to life and highlight our value proposition as a total men's grooming brand with 'Man That Feels Good.'"
