Wet n Wild Expands Distribution

The Wet n Wild beauty brand has announced its expansion into an additional 500 Walmart stores, with the rollout beginning in late July.

Each new Walmart location will feature a two-foot fixture carrying the best Wet n Wild has to offer. These new fixtures will also be the debut of Fergie, marking her first appearance in-store as the face of the brand, and the additional locations will be added to Wet n Wild's store locator online.

"We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we're confident we'll both continue to grow," says VP of marketing Brian Talbot.

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