Color Match, Trends and More Available Via New China Glaze App

A new app from American International Industries' nail care brand China Glaze aims to bring the world of nail color to life. The free app offers multiple features for every nail polish enthusiast, and utilizes new technology to transport users into China Glaze's colorful universe.

The new China Glaze App offers a "Match A Color" feature, allowing users to take a photo of anything they desire with their iPhone, iPad or iPod Touch and then browse through multiple options, from exact shade matches to related textures, from the brand's over 300 colors. This feature allows nail polish enthusiasts to find polish inspiration anywhere anytime.

In the "Try It On" feature, users will find themselves in a China Glaze fitting room, where they can select shades from the China Glaze closet to try on customizable virtual nails. Users can determine which shade looks best on them by adjusting the nail length and skin tone to match their own hand, and save desired shades to the device's camera roll for easy reference.

In the colorful world of China Glaze, the "What's Haute" feature is the place to see what's hot. Connect with the brand to see real-time updates of new collections, nail trends and how-to video feeds from the official China Glaze YouTube channel. And all features on the China Glaze App allows users to share their favorite shades with their social media networks including Facebook, Twitter, Pinterest and Instagram.

The China Glaze app has something for nail care professionals, as well. Salons and nail pros can register for product updates and to be listed in the salon locator feature, currently in development for future updates. Also in the works are features to expand the China Glaze app into a true community, including discussion boards, wish lists and more.

The China Glaze App is available for free download from the App Store on iPhone, iPad or iPod Touch or at

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