The need for a customizable lipstick experience is a vital for success in an already crowded, fast-growing market that is predicted to reach nearly $9 billion by the end of 2019, all thanks to lipstick-loving millennials.
Dreamweave has launched the latest version of its popular lip plumper, Lip Voltage. What makes this version different from the original is the 20-mm MiniMix custom-blending dispenser that is created by VariBlend. This custom-blending dispenser is able to dispense the precise amounts of two formulas in varying thicknesses and flow rates.
How it works:
When the dispenser is rotated by the user the position of the actuating disc inside the VariBlend system is moved, which then moves with the pistons inside the dual pumps. This then pushes the pistons at different angles based on the mixing ratio that was selected by the user and resulting in four custom lip plumping formulations in one tube. It can output up to 25-ml per stroke and can blend 3-ml to 5-ml in like, or different, rheologies.
"Today's consumer seeks an individualized, custom experience, and the MiniMix delivers on all counts."
“Today’s consumer seeks an individualized, custom experience, and the MiniMix delivers on all counts,” said VariBlend’s President and CEO. “Our precision dual dispensing system allows consumers to enjoy four custom strength lip plumper formulations- from cool to hot tingle- in one compact, easily transported package. It is the most advanced, innovative lip plumper now available.”
Expect to see similar dispensers to the MiniMix in other products such as eye and face color cosmetics.