Reina Rebelde, a makeup line celebrating Latina culture, has announced its partnership with Walmart. Reina Rebelde can be found at more than 350 Walmart stores.
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Reina Rebelde has launched its Día de los Muertos collection which includes best-selling products and two reformulated products including the 4 Play Wet Dry Eye Color in Azteca and the On Your Face Contour + Color Trio in Coqueta as well as an all new Lip Brilliance color in Bomba.
Regina Merson, founder and CEO, Reina Rebelde said, "As a self-funded, Latina-owned and operated makeup brand, I could have never imagined that four years into this journey, I'd see Reina Rebelde in Walmart stores. I created Reina Rebelde for our Latinx community to be authentically seen and heard in the beauty industry. Walmart is helping a Latinx small business grow and allowing Reina Rebelde to be more accessible to Latinxs across the country, while bringing our multi-faceted culture to life by celebrating my favorite holiday, Día de los Muertos."