Reina Rebelde, a makeup line celebrating Latina culture, has announced its partnership with Walmart. Reina Rebelde can be found at more than 350 Walmart stores.
Reina Rebelde has launched its Día de los Muertos collection which includes best-selling products and two reformulated products including the 4 Play Wet Dry Eye Color in Azteca and the On Your Face Contour + Color Trio in Coqueta as well as an all new Lip Brilliance color in Bomba.
Regina Merson, founder and CEO, Reina Rebelde said, "As a self-funded, Latina-owned and operated makeup brand, I could have never imagined that four years into this journey, I'd see Reina Rebelde in Walmart stores. I created Reina Rebelde for our Latinx community to be authentically seen and heard in the beauty industry. Walmart is helping a Latinx small business grow and allowing Reina Rebelde to be more accessible to Latinxs across the country, while bringing our multi-faceted culture to life by celebrating my favorite holiday, Día de los Muertos."