NYX Professional Makeup has debuted its Ultimate Queen Collection created by and for the Black community.
The collection includes:
- Ultimate Queen Shadow Palette
- Ultimate Queen Epic Wear Liner Stick Kit
- Ultimate Queen Butter Gloss Trio
NYX has partnered with artist Kendra Dandy to create limited-edition packaging. This partnership is part of the brand's Queen's Celebrating Queens program wherein NYX will extend year-long contracts with 10 Black creators to "help deepen their representation in content across various initiatives including beauty, entertainment, etc."
NYX will also be partnering with Triller and pledging 50 million views to 50 Black creators.