NYX Debuts Ultimate Queen Collection for Black History Month

Feb 3rd, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

Ultimate Queen Shadow Palette

Ultimate Queen Shadow Palette

NYX Professional Makeup has debuted its Ultimate Queen Collection created by and for the Black community.

The collection includes:

Ultimate Queen Shadow Palette
Ultimate Queen Epic Wear Liner Stick Kit

Ultimate Queen Epic Wear Liner Stick Kit

Ultimate Queen Butter Gloss Trio

Ultimate Queen Butter Gloss Trio

NYX has partnered with artist Kendra Dandy to create limited-edition packaging. This partnership is part of the brand's Queen's Celebrating Queens program wherein NYX will extend year-long contracts with 10 Black creators to "help deepen their representation in content across various initiatives including beauty, entertainment, etc."

NYX will also be partnering with Triller and pledging 50 million views to 50 Black creators.

'Kiko's unrivaled scale, first-to-market advantage, and ability to provide unmatched product offerings at accessible prices uniquely positions the company for global success,' said Arabella Caporello, a partner in L Catterton's Europe fund. 'We have significant experience scaling leading brands in Europe, and we look forward to working alongside CEO Simone Dominici and his team to capture the Company's incredible potential.'

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The 27-year-old brand retails in 1,100 stores in 66 countries and, in 2023, recorded net revenue of about 800 million euros, representing almost 20% year-over-year growth.

Targeting trans-epidermal water loss (TEWL), Byoma's trio of products are designed to boost the lip’s skin barrier.

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To introduce the range of concepts, Gotha unveiled an authentic photographic collection featuring its own employees playing with the makeup.

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The Executive Lipstick features a gummy texture with high payoff and no drying sensation. Its vibrant and vivid color reportedly lasts for hours and wears like a second skin.

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In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

“With the first New Dawn collection, we presented a routine made up of ‘must-have’ products,' said Saveria Guelfucci, marketing manager for Turnkey Solutions by Aptar. 'With Go Beyond Beauty, we are going further and deploying a greater variety of products.'

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Concepts include vegan and at least 95% natural (ISO16128) mists, creams, serums, lip balms, roll-ons, highlighters and foundations housed in packaging boasting monomaterial designs, recycled resin compositions or refillability.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

The line was named a winner in the Sun/Light Protection Product category for Finished Formulas presented during Beauty Accelerate in Los Angeles.

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MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

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MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

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From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

CEO Dimitra Davidson, said, 'Embracing innovation and acknowledging gaps in this space are at the core of our mission. We believe that by combining cutting-edge science with a deep understanding of the community's needs, we can create new skin care solutions that empower everyone to feel confident in their own skin.'

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