Customizable Perfume May Be the Hottest Trend on the Fragrance Market


Customizable fragrances are becoming one of the strongest trends in the fragrance segment.

The newest player in the game is Scent Trunk, a company specializing in finding consumers fragrances based on a guided process with an at-home Scent Test kit.

How it works:

  • The scent test allows customers to smell six core scents–citrus, woods, aromatic, floral, amber, chypre–and then report what they do or do not like.
  • Perfumers then create a custom formula based on the customer's response.
  • The original fragrance is available for $11.99/month. Customers can receive the same fragrance each month or customize a new one.

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