Recent years have seen an uptick in the number of manufacturers focused on enhancing fragrance disclosures, from SC Johnson to Unilever. Most recently, L’Oréal Groupe unveiled its global model for fragrance ingredients disclosure across all brands and products, from mass to luxury.
To develop the model, the company analyzed 20,000 fragranced formulas, working in cooperation with fragrance houses Firmenich, Givaudan, IFF and Mane.
The resulting model offers a list of ingredients, their origin, olfactory values and function in scents.
L’Oréal will roll out the new fragrance disclosure model in phases, beginning first in the United States with Atelier Cologne, Garnier and Yves Saint Laurent, which are already live.
The Group will then progressively deploy the model throughout all of its global markets and brands.
L’Oréal will make its voluntary fragrance disclosure model available to other product manufacturers and retail partners.
"Our commitment to rigorous scientific research and standards is what built our longstanding trust with our customers. Now, with this new voluntary fragrance disclosure model, we are letting our customers know we hear their desire for not only more information about already available ingredients but also for their deep understanding," said Barbara Lavernos, deputy CEO, L’Oréal, in charge of research, innovation and technology. "Transparency is at the heart of the trust consumers establish with our brands and we are proud to continue to respond to their desires and provide them with the information necessary when making purchasing choices."