The product is debuting on LivingProof.com and the Sephora app today, on Sephora.com on July 26, in Sephora stores on August 11, and in Ulta stores on September 11.
The leave-in treatment reportedly rebuilds and improves structural integrity of hair working from the inner cortex to the outer cuticle, thereby creating a strong foundation for all textures.
The formulation features Living Proof's patent-pending 3D fortifying technology, which helps "rebuild the structure and resist damage" by creating new bonds (hydrogen, ionic and covalent).
The formulation features*:
- an encapsulated cellular oil, a blend of lipids and peptides that nourishes strands, helping defend hair against thermal and UV damage, and color fading;
- a biomimetic emollient blend that smooths and aligns hair fibers, enhancing softness and shine;
- a cuticle-sealing agent that smooths the surface of hair and makes it more manageable for easier styling;
The formulation reportedly makes hair 8x stronger, softer, smoother, more manageable hair and more resistant to future damage (offers heat protection up to 450°F/232°C) after one use.
In-use, the product can be applied after shampoo and conditioner.
A 75-person four-week test resulted in 92% overall satisfaction, with 88% of participants reporting that their hair looked softer and smoother, and 87% reporting that their hair looked less damaged.
In addition, 85% said their hair felt healthier, while 85% felt the product strengthened their hair and 89% said the product provided results they could see and feel.*Full ingredient list:
Water/Eau/Aqua, Cetyl Alcohol, Glyceryl Stearate, Isodecyl Oleate, Isopentyldiol, Dioctyldodecyl Dodecanedioate, Sodium Phytate, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Olea Europaea (Olive) Leaf Extract, Helianthus Annuus (Sunflower) Seed Wax, Jojoba Esters, Linoleamidopropyl Dimethylamine Dimer Dilinoleate, C10-18 Triglycerides, Ricinus Communis (Castor) Seed Oil, Glyceryl Ricinoleate, Cyclodextrin, Propanediol, Glycerin, Pentylene Glycol, Ceteth-20, Steareth-20, PEG-75 Stearate, Polyglycerin-3, Hydroxypropyl Methylcellulose, Cyamopsis Tetragonoloba (Guar) Gum, Hydroxyethylcellulose, Xanthan Gum, Caesalpinia Spinosa Gum, Fragrance/Parfum, Citric Acid, Sodium Hydroxide, luconic Acid, Hydroxyacetophenone, Sodium Benzoate, Linalool, Citronellol, Citral, Limonene.