The analysis tool has been folded into the retailer's e-commerce virtual try-on experiences to improve the hair product search journey.
Myavana's core technology first went beta in 2012 and analyzes the variables of hair strands and hair products to produce personalized hair care regimens.
Meanwhile, Myavana, founded by Candace Mitchell Harris, has received strategic investments from Prisma Ventures (Ulta's emerging tech fund) and the BrainTrust Fund (the group behind investments in companies such as Thirteen Lune).
The funds will reportedly go toward Myavana's enterprise retail expansion, including salon channels and global product distribution.
"Myavana is emerging as a leader in beauty AI because its hair strand analysis super-serves every customer in this valuable marketplace, from the shopper seeking a personalized diagnosis, to retailers and stylists wanting to sell the right products to shoppers the first time," said BrainTrust Fund general partners Kendra Bracken-Ferguson and Lisa Stone. "We're looking forward to working with Candace and her team as the brand continues to accelerate."
"Through Prisma Ventures, Ulta Beauty's digital innovation fund, we're always looking to support and invest in technologies that will pave the path forward for the world of beauty–especially those with like-minded values aiming to innovate the space through an inclusive lens," said Agustina Sartori, senior director of digital innovation at Ulta Beauty and managing director of Prisma Ventures. "Candace's visionary approach to digitizing beauty experiences for all hair types, including textured hair, is incredibly unique, and we're thrilled to collaborate with Myavana on their mission to open new doors for more guests through hair analysis technology."
"In the beginning at Myavana, we set out on a mission to transform the hair industry through science and technology and I am ecstatic to partner with Ulta Beauty to begin this digital transformation in retail," said Harris. "Through our personalized hair care technology that will innovate and elevate our shopping experiences, we're excited to bring to market better identification and understanding of our unique hair strands and unique hair journeys while partnering with the nation's largest beauty retailer that prioritizes innovation and inclusion."