Beyonce's Cecred Hair Care Brand Drops February 20

Feb 7th, 2024

Beyonce has officially unveiled her hair care brand, Cécred, on Instagram: "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM."

Beyonce has officially unveiled her hair care brand, Cécred, on Instagram: "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM."

(The name was first spied by Reddit commenters, of course.)

The launch was first tipped in May 2023.

A brief promo video features the Headliners Hair Salon, a nod to the performer's mother's history as a salon owner.

The range is set to debut February 20, 2024.

The brand's website, currently in previews, features a Venn diagram featuring the concepts of science and ritual, with the brand name placed in the overlapping space.

The brand's TikTok feed, meanwhile, features additional content, positioned as BTS videos.

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