Milk Makeup Goes Vegan

@milkmakeup/ via

Milk Makeup is now 100% vegan.

The company announced the move to omit all animal byproducts from its formulations via Instagram.

“At Milk Makeup, we make our products vegan because it’s a no-brainer: they’re friendlier to the earth; they’re friendlier to your skin, and they offer major payoff without any compromise,” read the post.

In a blog post, the brand reassures customers that its vegan formulations are both safe and effective. 

Adds COO Dianna Ruth: “There is no animal product or byproduct that doesn’t have a safe natural or synthetic alternative.”

Additionally, Milk has been cruelty- and paraben-free since its 2016 launch.

Related: FGI: Milk Makeup and Becca Cosmetics Burn the Beauty Playbook

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