It has been announced that TPG Capital (TPG) has entered into an agreement to make a strategic minority investment in prestige beauty company, Anastasia Beverly Hills.
The investment is meant to help enhance Anastasia Beverly Hills' operations and growth as well as focus on e-commerce and international expansion. The terms of the deal were not disclosed.
TPG has previously partnered with several consumer brands, including Cirque du Soleil, Life Time Fitness, Rodan + Fields and Viking Cruises.
Founder and CEO of Anastasia Beverly Hills, Anastasia Soare, was quoted saying, "It has been incredible to watch Anastasia Beverly Hills evolve. With the help of my daughter, Claudia, what started as a singular brow studio in Beverly Hills has gone on to become one of the fastest-growing companies in today’s global beauty industry. Claudia and I are extremely excited to announce our partnership with TPG. This is the next step in Anastasia Beverly Hills’ evolution. Their minority stake in the company will allow us to reach even more of our loyal fans across the globe."
Paul Hackwell, partner at TPG Capital, added, "Anastasia, Claudia and their team have successfully built an authentic, high-growth and innovative brand that deeply resonates with consumers. As investors, we are excited by the opportunity to partner with dynamic entrepreneurs like Anastasia and Claudia to bring their vision to the next level. We are impressed by the company’s differentiated product offering and strong consumer advocacy and look forward to working closely with management to further accelerate growth."