Herbal Essences has teamed up with the Royal Botanic Gardens, Kew to bring innovative botanical science to shampoos and conditioners.
Kew scientists are verifying the botanicals in Herbal Essence’s bio:renew range; bio:renew features active antioxidants to help fight environmental factors that can compromise the integrity of hair.
Herbal Essences is now the first ever global hair care brand to have its botanicals endorsed by the institution. Kew, located in the London Borough of Richmond upon the Thames, is known as a leading global authority on plants. Noted as one of the most biodiverse places on the planet, its collections contain around 8.5 million items, including 7 million dried plants and more than 19,000 living plant species, and a wild plant DNA and tissue bank.
“Our work is authenticating the botanical ingredients that are in Herbal Essences shampoos, which means that they have been endorsed by Kew scientists,” said professor Monique Simmonds, deputy director of science for the Royal Botanic Gardens, Kew.
“Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart,” said Lynn Hicks, Herbal Essences North America brand manager. “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”