CoverGirl and Droga5 are at the beginning of a beautiful friendship.
According to Coty, Droga5, a creative and strategic advertising agency, has been named lead creative agency for the beauty brand. Its other clients currently include Google, Georgia Pacific, Sprint, Trident and Unliever, among others.
Ukonwa Ojo, senior vice president of CoverGirl, stated, “We’re excited to partner with Droga5 on the CoverGirl brand, an icon in beauty with incredible equity. Droga5’s creativity and partnership will help us bring a new perspective to beauty for this phenomenal brand.”
Sarah Thompson, CEO of Droga5, said, “This is a huge opportunity to bring a fresh point of view to a deeply loved American brand. CoverGirl has always sought to defy traditional beauty conventions and break boundaries through its inclusive approach, and we're looking forward to continuing to grow the brand's influence in beauty and culture.”