The Benchmarking Company Unveils New Website

Sep 23rd, 2015

Jeb Gleason-Allured

Frequent GCI contributor, The Benchmarking Company, has relaunched its website.

The new digital presence includes a new look and feel and ease of navigation of news and articles. The Benchmarking Company has contribute a range of articles to GCI recently, including:

Her 2015 Beauty Wish List (and the Brands that Rocked Her World in 2014)
Beyond the Launch: Three Ways that Beauty Product Testing Breathes New Life into Mature SKUs

Rethinking Acne: Unveiling the Unseen and the Unmet

Rethinking Acne: Unveiling the Unseen and the Unmet

Today, skin-care solutions can play a role in breaking the stigma that surrounds the skin condition, by creating options that not only treat acne but are part of an overall beauty and wellness routine.

SkinGPT can visually generate and predict what effects certain external factors, like UV exposure, active ingredients or skin care products, will have on a consumer's skin over time.

Haut.AI’s SkinGPT and Interactive 'Generative Skin' Technology + Q&A with Founder/CEO Anastasia Georgievskaya

Haut.AI, in collaboration with ULTA Beauty, has announced the commercial launch of its advanced SkinGPT and GenerativeSkin technologies. These innovative solutions represent a significant advancement in beauty and skin care technology.

New beauty products launched nationwide in Target, CVS & more

Retail Expansions Transforming the Beauty Industry in 2025

The retail beauty space is buzzing more than ever. So far this year, some notable moves have come from brands Olive & June, Being Frenshe, Neom Wellbeing, and Ulta Beauty's collaboration with Instacart.

Victoria Lynch, founder, & Lisa Jackson CEO

Additional Lengths Appoints Lisa Jackson as CEO to Lead Global Expansion

With more than 20 years in the industry, Additional Lengths and Remi Cachet are recognized as leaders in premium hair extension systems for professionals and consumers alike.

Adobe Stock 642093762

New Beauty Tech at CES 2025: Amorepacific and Shiseido

Amorepacific has earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. Shiseido will also be showcasing with the "Skin Visualizer," a device that analyzes skin condition in real-time.

Adobe Stock 997223737 Editorial Use Only

Estée Lauder Announces Board Changes: Eric Zinterhofer Joins as Ronald Lauder Steps Down

More leadership updates at Estée Lauder as Ronald Lauder steps down and Eric Zinterhofer, a seasoned investment expert with strong family ties to the company, takes his place.

China map graphic overlay digital tech concept

BASF Achieves Cosmetic Ingredient Notification for Symbiocell in China

The ingredient was developed in response to growing consumer demand for sensitive skin care solutions, particularly in the Asia-Pacific region.

Brenntag personal care application lab

Brenntag, Cambrium Collab to Launch NovaColl Vegan Collagen in European Markets

This collaboration combines Brenntag’s market expertise in ingredient distribution with Cambrium’s biotechnology approach, which integrates artificial intelligence (AI) and precision fermentation.

Jojoba Desert fields aerial shot

Jojoba Desert Addresses Supply Chain Challenges with Sustainability-focused Solutions

“These solutions are designed not just to help our customers control costs, but also to contribute meaningfully to sustainability efforts that benefit our planet.”

This liquid formula, infused with a peach scent, was designed to be absorbed quickly.

Fresh’s Lotus Youth Preserve Refining Dream Toner Harnesses Rainbow Algae Extract

Fresh Innovations introduces the Lotus Youth Preserve Refining Dream Toner, a nighttime skin care product powered by rainbow algae extract and super lotus.

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.