Revlon's philanthropic Love Is On Million Dollar Challenge platform has gone live. The online fundraising competition has more than 100 women's health charities (heart disease, cancer and diabetes) competing for $1.4 million in charitable donations.
The charity that generates the most contributions will be eligible to receive an additional $1 million donation from Revlon, with the runner-up to receive $250,000. Additionally, a total of $150,000 will be distributed through weekly "bonus challenges" over the course of the six-week competition.
“Love drives all that we are passionate about, including the urgent need to support women’s health," said Lorenzo Delpani, CEO of Revlon. "It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting. For us, it’s about leveraging the power of community, and love, to make the biggest impact possible.”
People can follow the event via the hashtag #RevlonMillion.