Strength of Nature (Savannah, Georgia) has expanded its ethnic hair care holdings by acquiring Motions, Just for Me, Consort and Groom & Clean brands from Unilever.
Previously: Is the Multicultural Male Grooming Consumer Being Underserved?
Two years ago, Unilever sold its TCB business to Strength of Nature, excluding African operations. Strength of Nature has now acquired that business as well.
"We want to ensure that this consumer has unlimited hair maintenance and styling options for their particular hair type, and are very excited to add these brands to our portfolio."
Further reading: Purchasing Behavior of Women with Curls, Coils and Waves
The acquisitions have grown Strength of Nature's reach into the childrens and men's sectors.
"The Motions, Just for Me, Consort, Groom & Clean and TCB brands are beloved and trusted with a strong legacy, high awareness and great potential," said Mario de la Guardia, CEO of Strength of Nature. "Each provides an excellent foundation for renewed growth and expanded innovation. We look forward to building these brands."
"Strength of Nature is committed to serving the hair care needs of people with textured hair from curly to coily," said Charlene Dance, global marketing director. "We want to ensure that this consumer has unlimited hair maintenance and styling options for their particular hair type, and are very excited to add these brands to our portfolio."