Elizabeth Arden, Inc. has named Rebecca Restrepo as the brand's first-ever global makeup artist. Restrepo will serve as a spokesperson and the brand's ambassador for global employee, consumer and customer marketing communications.
"Rebecca is the perfect partner because she embodies Elizabeth Arden's founding philosophy that to be beautiful is the birthright of every woman," said Kathy Widmer, executive vice president and chief marketing officer of Elizabeth Arden. "She shares our desire to help women around the world embrace what makes them unique and to offer an authentic, relatable approach to beauty."
In this newly created position, Restrepo will serve as a spokesperson, brand ambassador and creative advisor working closely with the brand on everything from trend forecasting to beauty consultant training. As the company's lead makeup artist, Restrepo also will work on photo shoots, film makeup tutorials and share expert advice with consumers through Elizabeth Arden's social media channels and on-counter tools.
In addition to supporting the brand's core beliefs, Elizabeth Arden searched for a makeup artist who could help them inspire, educate and connect their global community. Restrepo, who is bilingual in English and Spanish, has traveled the world seeking new trends and inspiration.
"I'm honored to join the Elizabeth Arden family. The legacy of Elizabeth Arden – both the woman and the brand – is inspiring," said Restrepo. "As an artist, it is exciting to partner with a brand that not only makes quality products, but also shares my passion for making beauty accessible to all women."