Skylar has announced the appointment of Bernard Zion to the position of chief marketing officer. Zion reports to founder and CEO Cat Chen. He will lead all aspects of marketing as Skylar enters its latest growth phase; the brand has expanded its portfolio of clean products into scented body and personal care categories and into partnered retail.
Zion joins Skylar from The Estée Lauder Companies, Inc., where he led the marketing teams at Smashbox Cosmetics and Bumble and bumble, He was responsible for expanding consumer engagement at Smashbox and launching Bumble and bumble into Sephora.
Prior to his tenure at Estée Lauder, Zion held marketing leadership roles at L’Oréal on the flagship L’Oréal Paris brand.
“I'm thrilled to welcome Bernard to team Skylar and to partner with him,” Chen said. “[Zion] brings a wealth of beauty industry experience, a deep passion for understanding consumers, and a solid track record of building innovative brands. I'm excited to learn from him and work together to take Skylar to the next level.”
“What attracted me to Skylar was its entrepreneurial spirit, its strong direct-to-consumer business and its commitment to clean,” Zion said. “I look forward to partnering with [Chen] and the team to sharpen brand expression, build consumer awareness and optimize the consumer journey.”