Design Essentials has announced its new distribution partners, beginning today, June 1, 2021: L’Oréal subsidiaries SalonCentric and StateǀRDA. The partnership will expand nationwide distribution of Design Essentials hair care products.
LeAnn Bobitt, SVP of partner brands for SalonCentric, said, “SalonCentric is excited about our partnership with Design Essentials, which is a highly respected brand that aligns with our commitment to the success of the stylist. As we continue to build our assortment in a way that allows us to serve and partner with all professional beauty industry professionals, Design Essentials is an important addition to our portfolio."
Cornell McBride Jr., president and chief executive officer of Design Essentials, said, "We are very much looking forward to this exciting partnership with SalonCentric and continuing to build our relationship with passionate professionals."