Beauty For All Launches Pride Month Campaigns

Jun 10th, 2021
Hannah Fink
Ipsy and BoxyCharm have launch campaign to celebrate Pride Month.
Ipsy and BoxyCharm have launch campaign to celebrate Pride Month.

Beauty for All (BFA), the parent company for subscription services such as Ipsy and BoxyCharm, has launched its Pride Month campaigns.

Related: BFA x Madeby x Refreshments Launch BFA Impact

BFA’s pride campaigns this year focus on celebrating you for who you are and include:

  • Ipsy Loud and Proud Campaign: This campaign highlights LGBTQ+ stories and amplifies the influence of the community.

  • This is Me: Through voiceover, this "Get Ready With Me" video series shows how powerful beauty can be in transforming into our true selves.

  • Drag Schooled: Trivia, Tips, Techniques: This campaign focuses on drag queens and will launch trivia and three video tutorials throughout the month. 

  • Do You: Do You is a social activation that invites the LGBTQ+ community and their allies to join through playing with color and celebrating the looks that let them express themselves.

  • Boxy’s Beauty Mark: BoxyCharm will highlight products from a curated list of LGBTQIA+ beauty brand partners. One of the campaign’s main goal will be to showcase the brand's stance as an ally of the LGBTQAI+ community.

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