Ruby Has Fulfillment, an international e-commerce fulfillment company, has launched DTC Consortium, an industry alliance and think tank dedicated to the direct-to-consumer (DTC) space.
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The DTC Consortium brings together companies within this space to share expertise, resources and solutions. More than 100 companies from the industry have joined pre-launch as founding members.
The group reportedly helps organizations to navigate market strategies including funding, technology, fulfillment, reverse logistics, international, marketing, vertical-specific considerations and more. The consortium also covers marketplaces, B2B, drop-ship/EDI (electronic data interchange), FBA (fulfillment by Amazon), FBM (fulfillment by merchant) and SFP (seller-fulfilled Prime).
Member benefits include:
events and conferences
invitations to publish content
opportunities to lead by joining topic and vertical-specific councils
Esther Kestenbaum Prozan, president and chief operating officer, Ruby Has Fulfillment and chair of the DTC Consortium executive council, said, “There are e-commerce organizations that often focus on resellers, while others cover important yet niche areas of focus, and trade shows lack year-round relevance. The time is now for an alliance like this to work on solving challenges facing the industry. Thought leadership has always been at the forefront for Ruby Has and we’re thrilled to take this to another level with an organized community to further the interests of all DTC organizations.”
Paul Austin-Menear, vice president of e-commerce operations at DTC brand Nanoleaf and founding member, added, “Nanoleaf is thrilled to be a founding member of the DTC Consortium. Direct to consumer e-commerce continues to grow rapidly and is a strategic advantage for consumer-facing brands. The work of the group will advance our shared interests and be a strong voice in encouraging technological and process innovations across the entire spectrum of supply chain providers.”
Evan Wright, director of growth, cross-border at DTC e-commerce enablement company Avalara, noted, "Our company is focused on solutions that help e-commerce brands thrive in the global compliance landscape. We look forward to sharing industry insights and ideas with other industry partners.”
Curtis Mo, partner at DLA Piper, said, "I'm delighted to be a founding member of the DTC Consortium. DLA Piper has a long history of supporting some of the world's best DTC and e-commerce brands and I look forward to helping to develop this industry through thought leadership".