British beauty brand Soap & Glory is launching its first virtual reality experience inside social the platform Rec Room on July 5, 2021, according to VRFocus.
Soap & Glory Land is a world within the digital platform that features three rooms: Sleep, Glow and Mist. Each room is reportedly related to new product ranges from the brand.
Other interactive areas include The Hub, The Shop, Beauty Bar and Selfie Room to "encourage social engagement," VRFocus reports.
The virtual reality experience is free to all Rec Room users.