The Estée Lauder Companies has promoted Daniel Mahler to executive vice president, global transformation and category leadership. He continues to report jointly to Fabrizio Freda, president and CEO, and Tracey T. Travis, executive vice president and chief financial officer.
He will also continue to oversee the company's category leadership capability. Mahler has facilitated a new process to help gain market share in key categories in global prestige beauty.
Mahler co-designed and operationalized the company’s integrated transformation model "to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business," per the organization.
He also helped further establish the Asia-Pacific market, evolve the company's approach to brand innovation and category portfolio management, boosted its brand creative capabilities, supported its digital transformation and accelerated the organizations social impact and sustainability approaches.
“Our unique transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future,” said Freda. “Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”
“Under the leadership of Daniel, transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” said Travis. “By tapping into our transformation capabilities, the company has been able to pivot more quickly toward growth areas such as China, online and serving the increasingly conscious consumer while also adapting our business for post-COVID realities.”