Youth To The People is launching its largest out-of-home advertising activation across the United States, including New York, Los Angeles, San Francisco, Miami and Chicago.
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The billboard campaign will feature emotive statements, including, “less ego, more antioxidants,” “live your truth, you are youth,” “the skincare of now” and more.
Joe Cloyes, co-founder of Youth To The People, says, “The past few years have been a period of incredible expansion for Youth To The People. We continue to seek ways to connect with our community and build awareness on a deeper level, which could mean tapping into emerging apps, as well as harnessing the power of out-of-home activity.”
Greg Gonzalez, co-founder of Youth To The People, says, “We are storytellers. Regardless of the platform or channel, our creative voice is what sets Youth To The People apart. We are more than skin care. With this campaign, you’ll see the story build across multiple billboards to amplify the consumer’s knowledge of who we are and what we stand for. We’re always looking for different engaging ways to connect with our community, and now we’re taking it on the road.”