Fragrant Fuel

The Prestige & Collections International department of L’Oréal’s luxury products division has signed a license agreement with Diesel for the creation of a line of fragrances. The first fragrance under the agreement is due out in 2007.

 “With Diesel, we are underlining our interest in high added creative value brands,” said Patricia Turck Paquelier, international brand president, Prestige & Collections International. “The first fragrance, due out in 2007, will come as a welcome surprise to a young public looking for unconventional products.”

“The agreement with Diesel fits our strategic aim of consolidating our position as world leader in fragrances, and perfectly complements our existing brand portfolio,” said Marc Menesguen, president, luxury products division, L’Oréal.

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