MAC Cosmetics has appointed Aïda Moudachirou Rebois as senior vice president, global marketing.
Previously: MAC x Harris Reed Collection
Moudachirou Rebois will help champion MAC’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world.
She will oversee the consumer marketing and product marketing teams with a dotted line management responsibility for product development to drive global consumer engagement strategies and deliver breakthrough product innovation in order to maximize consumer connection to MAC.
Moudachirou Rebois will also serve as the key global partner to regional teams around the world to ensure they have the tools to win in their markets.
She will report to Philippe Pinatel, global brand president, MAC Cosmetics.
Through roles at Revlon Inc, Johnson & Johnson and L'Oréal, Moudachirou Rebois has gained a proven track record of successful brand and product launches, from inception to activation, that are disruptive, innovative and financially accretive. Most recently, she served as senior vice president, global marketing, Revlon Inc. overseeing marketing for the Revlon and Almay brands.
“Aïda has an innovative and flexible leadership style, cross-industry experience and global brand-building expertise, which combined with her multilingual, multicultural background, will undoubtedly help to drive the global MAC business forward in our complex fast-changing environment,” said Philippe Pinatel, global brand president, MAC Cosmetics. “We couldn’t be more thrilled to welcome her to the MAC family.”