Ren Clean Skincare has announced its #WeAreAllies, a campaign focused on the environmental crisis and forms an alliance with four competitors: Biossance, Caudalie, Herbivore and Youth To The People.
This collaboration campaign aims to inspire consumers and brands to make their own pledges to protect the planet by supporting planet-conscious brands in the #WeAreAllies cooperation.
Led by Ren's CEO, Arnaud Meysselle, the brands unite with a shared goal helping tackle the environmental crisis regarding packaging waste, almost 70% of which currently ends up in landfill in the United States.
Each allied brand has also committed to only using packaging designed to be recyclable, reusable or containing recycled materials by end 2025.
Meysselle said, “We were hugely inspired to be met with such shared enthusiasm for a common sustainability purpose and shared values by clean brands we’re proud to now call our allies. Taking action to reduce waste in the beauty industry is a challenge; together we can share ideas and pioneer new solutions to reduce packaging waste while raising awareness and inspiring other brands to join us with their sustainability efforts. It is the sharing of the knowledge of the collective that has the power to make a real, meaningful and scalable difference.”