Ipsy has launched a campaign to celebrate mothers from all walks of life, in honor of Mother's Day.
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Ipsy has provided the first 100 people who signed up a self-care package to thank mothers. One winner also received a golden ticket with $4,500.
The company will host two other $4,500 cash prizes for moms throughout the month of May.
Ipsy will also launch exclusive content from top Tik Toker and Item Beauty co-founder Addison Rae and her mother, Sheri Nicole, as well as motherhood stories from people such as Sharon Chuter, who is behind Uoma Beauty and Pull Up For Change.