Natrue Director Among 'Who’s Who in Natural Beauty'

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Natrue director general Mark Smith was voted among “Who’s Who in Natural Beauty.”

Published in the autumn issue of Natural Beauty News, “Who’s Who in Natural Beauty” is an annual list of prominent figures and innovators shaping and leading the natural beauty industry in the U.K. It includes brand founders, manufacturers, bloggers and influencers, writers, distributors and makeup-up artists, voted on by their industry peers.

Smith was voted number 12. “It is a proud moment to receive the news that Natrue is once again in the Natural Beauty top 25 for the third year,” commented Smith. “Natrue was created to protect the authenticity of natural and organic cosmetics, and in being selected we would like to thank all those who expressed their interest, who voted, who promote transparency daily, and in doing so salute those who share an unbridled passion for our beloved sector as we do.”

“This year’s Who’s Who is proof of a solidarity I witness every day in our industry—a shared vision for beauty which is being championed by pioneers and newcomers alike,” said Natural Beauty News editor Rosie Greenaway. “Of course, each finalist will celebrate their individual successes, and rightly so, but to see so many prominent names working synergistically to advance the market is truly heart-warming. It’s evidence of what a progressive time this is for the sector - mainstream beauty had better watch its back!”

Who’s Who in Natural Beauty, 2018

  1. Jayn Sterland, Weleda
  2. Jo-Anne Chidley, Beauty Kitchen
  3. Lorraine Dallmeier, Formula Botanica
  4. Fiona Klonarides, The Beauty Shortlist
  5. Kim & Alexander Barani, Kinetic
  6. Sonia White, Amarya
  7. Imelda Burke, content wellbeing and beauty
  8. Lou Dartford, makeup artist and beauty blogger
  9. Lisa Basso, Inner Senses Organic Beauty & Wellbeing
  10. Janey Lee Grace, Imperfectly Natural
  11. Ana-Maria Green, blogger
  12. Mark Smith, Natrue
  13. Tabitha James Kraan, Tabitha James Kraan Organic Hairdressing
  14. Sarah Willson, Holland & Barrett
  15. Ailish Lucas, blogger
  16. Amanda Barlow, Made for Life Organics
  17. Raquel Wing, The Clean Hub
  18. Wendi Berger, Pour Le Monde
  19. Dominika Minarovic and Elsie Rutterford, Clean Beauty Co
  20. Yelena Serebryakova, Wild Beauty Apothecary
  21. Khandiz Joni, makeup artist
  22. Zane Piese, Atlantis Skincare
  23. Graeme Hume, Pravera
  24. Mel Jenkinson, Glow Organic
  25. Sarah Brown, Pai Skincare
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