Glamsquad has named Cara Santana global engagement officer.
Santana, founder and former CEO of Glam App, will focus on engagements and connections in her new role, brokering partnerships and representing the brand in external communications via media opportunities and industry events. She will also lead the team in further cultivating the brand’s relationship with beauty industry professionals.
“We are so thrilled to have Cara join the Glamsquad team. Her passion for the industry and entrepreneurial skillset will be invaluable to Glamsquad's continued growth,” said CEO Amy Shecter. “Cara has a visionary mindset and shares our dedication to revolutionizing the way beauty professionals and beauty consumers engage with one another. I am personally looking forward to working with Cara to drive our mission of creating a connected beauty experience that transcends everything that exists in the market today.”
“As an actress, it has always been important to me to work as hard for my agents and managers as they were working for me; it creates a truly symbiotic relationship where we all feel we are a part of something together,” added Santana. “This type of unified feeling is what has ingrained the importance of relationships between professionals and clients in my mind and is something that I have always strived to make accessible for beauty consumers. Now that I have the opportunity to join forces with Glamsquad, I can further my mission. Through my new role as global engagement officer, I am eager to continue to develop Glamsquad’s platform of connectivity and further strengthen the resources we offer our beauty professionals and consumers alike.”