The NPD Group has announced Larissa Jensen will be serving as the company’s vice president, industry adviser for its U.S. beauty business.
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Beauty expert Jensen, who has more than 20 years of experience, tracks the industry to anticipate market trends across the prestige skin care, makeup, fragrance and hair categories to help brands, manufacturers and retailers evaluate new business opportunities and better run their businesses. She has spent the last 15 years at NPD, working closely with point-of-sale and consumer information,serving as a frequent speaker at established industry events and is regularly quoted in the media.Previously: Why 2019 Will Be the Year of Gen Z
Jensen has spanned various roles within the company’s beauty practice, most recently serving as executive director/industry analyst, as well as NPD’s beauty spokesperson and providing industry insight and consultative services to beauty clients.
In her earlier career, Jensen served in various marketing positions at The Estée Lauder Companies, Inc. and L'Oréal USA. She has a bachelor's degree in communication from Ithaca College and a master’s in cosmetics and fragrance marketing and management from the Fashion Institute of Technology.
“[Jensen] packages passion, enthusiasm, and insightfulness to delight our clients and the broader beauty community with her in-depth understanding of the beauty industry and its trends,” said Lori Monaco, president, US Beauty, The NPD Group. “She is a valuable asset to all who cross her path, including those striving to take their beauty business to the next level.”
