Panorama, a new music festival based out of New York City, is being presented with a Sephora Collection for its inauguration day. The collection will offer festival goers and interactive encounter featuring technology and product exploration that is designed to take them on a beauty journey.
Attendees can experience the beauty experience during the three-day event. The collection will be providing soothing face masks, beauty amplifiers and gloss balms that will give the visitor a festival-goer appearance. The Sephora Collection will also provide visitors with hair touchups at the Ouai Braid Bar and Wave Station + Dry Shampoo Styling Station.
Deborah Yeh, SVP of marketing and brand for Sephora, said, “As a retailer, Sephora already has the ability to share great shopping experiences with our clients, and our focus at Panorama is to offer a deeper product experience for Sephora Collection, sharing our unparalleled brand assortment and service premise in an unexpected way beyond our stores or dotcom site.”