Kleenex has announced the roll-out of its facial cleansing collection across ecommerce sites like Amazon, Target, Walmart, CVS, Fresh Direct, Peapod, Walgreens and Ulta, beginning late July and ending in early September. The retail sites will offer products from the brand’s collection, which includes facial cleansing wipes, exfoliating cushions, eye makeup removers and cotton soft pads.
The collection launched in the fall of 2015 and includes the moist Facial Cleaning Wipes, Water-activated Exfoliating Cushions, Eye Makeup Removers and Dry Cotton Soft Pads.
Eniko Olah, senior brand manager at Kleenex, said, “We're committed to providing our consumers with products that deliver healthier looking skin and appreciate the importance of convenience, speed and mobility in today's fast-paced, busy environment. With this expansion, we're increasing our digital footprint and strengthening our distribution, and as a result, we're able to better serve our consumers.”