Women’s Marketing has welcomed Eric Cowles as the new general manager of beauty.
Cowles has previous experience working with L’Oréal as the general manager of SkinCeuticals where he led the global marketing efforts, general manager of Decleor & Carita and senior vice president of L’Oreal USA corporate strategic marketing.
“I'm very excited to join the terrific team at Women's Marketing at this moment of incredible opportunity," said Cowles. "The beauty category continues to evolve and present dynamic growth potential for innovative, emerging brands. Women's Marketing has consistently been a strong strategic partner to independent beauty brands and I look forward to contributing to more great work ahead."
“Eric understands first-hand the advantages that innovation, speed and agility bring to an indie organization, adding incremental skills and knowledge to drive success for our clients and continue Women's Marketing's impressive growth trajectory,” said Andrea Van Dam, CEO of Women’s Marketing.