Like many other beauty brands, Maybelline New York is harnessing the power of beauty influencers for the launch of its Big Shot Mascara by Colossal. Manny Gutierrez and Shayla Mitchell have partnered with the cosmetic company for a two-part video campaign announcing the mascara’s January 2017 launch.
Gutierrez and Mitchell have 5.2 million Instagram followers and more than 2 million YouTube subscribers. Gutierrez was quoted saying that he is “thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it."
Mitchell said she is “so happy to be working with Maybelline on this campaign. I have been using Big Shot mascara since the brand gave it to me, so when I found out they wanted me to be part of this campaign, I knew it would be a perfect fit!"
Anne-Marie Nelson Bogle, senior vice president of marketing for Maybelline New York stated, “We're so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first ever video campaign that features influencers as the stars. The duo's boss-like personalities, in which they unapologetically slay both their makeup looks and their professional lives, made them a perfect fit for the role. They represented the 'boss' beauty attitude in this mascara campaign like no one else could, bringing to life this message on screen to inspire their millions of fans, as they do on a daily basis, to also 'lash like a boss.' We're looking forward to more exciting social influencer collaborations in the future.”