Johnson & Johnson Invests in Sunday II Sunday Hair Care

Sunday II Sunday received an investment from Johnson & Johnson to scale the hair care brand.
Sunday II Sunday received an investment from Johnson & Johnson to scale the hair care brand.

Infinite Looks, Inc., has received seed funding from Johnson & Johnson Innovation and Ignite Venture Studio to scale Infinite Looks' direct-to-consumer luxury hair care brand Sunday II Sunday.

Previously: Johnson & Johnson's Sustainability Plan

Infinite Looks Inc. was founded by serial entrepreneur, Keenan Beasley to address the typical hair care habits of the active Black community, which have traditionally been overlooked, including the 40% of Black women who don't work out because of their hair (per Infinite Looks).

Sunday II Sunday was therefore developed to provide care between less frequent washes for the removal of sweat, buildup and environmental damage to enable a more active and healthy lifestyle.

Beasley has also founded the non-profit organization Venture Noire, which provides resources to Black and minority entrepreneurs, of which just 1% receive finding of $1 million or more, to allow them to test their product or service in the market in order to encourage future investments down the line.

"Sunday II Sunday is a strong example of a brand that is driving exciting innovation at the intersection of health and beauty," said Josh Ghaim, founder of Ignite Venture Studio. "These innovations are addressing truly unmet consumer needs and have the potential to play a meaningful role in the future of self-care and the beauty industry as a whole."

"Sunday II Sunday represents the combination of two causes that are extremely important to me. One being to provide a solution for the women in my life who live full, active lives and deal with challenges with their hair care," said Beasley, founder and CEO of Infinite Looks. "The other, is the massive disparity at which Black entrepreneurs receive funding for their businesses. Through this example, and our work at the non-profit, Venture Noire, I hope to be an example and a lifeline for other Black entrepreneurs."

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