Avon has announced its first in-person experience center named Studio 1886, which will open in the neighborhood of Koreatown in Los Angeles.
The 19,000 square-foot center will be two floors and showcase Avon's collections such as ANEW, Skin So Soft, CHI Haircare, The Face Shop and Belif.
Other features include:
- A Make Up Bar, where visitors can use Avon's digital catalog with AR makeup to virtually try on makeup and get shade matched with foundation, eye-shadow, blush and lip colors.
- The Skincare Zone, a zone to learn about skin care innovation and help visitors find skin care products for their skin.
- The Break and Lounge Area is an area available for networking and mingling.
The studio will also serve as an educational space, with training sessions and events for both representatives and the community. Representatives can also learn how to consult with customers, provide solutions and overall build their Avon businesses.
To ensure a safe space for all guests, the studio will be thoroughly cleaned before opening and will have increased cleanings and regular disinfecting throughout each day. As well as limited customers in the building, social distancing, prepackaged samples, hand sanitizer throughout the space and services such as makeovers, skin treatments and in-studio classes will be suspended at this time.
Avon CEO Paul Yi said, "We are very excited about this new chapter and are proud to create a unique space for our Avon community to connect and celebrate their love of Avon. Studio 1886 will showcase Avon's growing commitment to bringing customers and Avon representatives the top trends and innovation in beauty while driving engagement."