Revlon has announced the appointment of Martine Williamson as chief marketing officer.
Williamson will be central to creating and spearheading global strategic plans across the brand portfolio and overseeing Revlon’s overall brand equity and architecture.
From 2001 to 2005, Williamson worked as part of both Revlon’s global and U.S. marketing teams across all color cosmetics categories.
She most recently served as strategic marketing adviser at Topix Pharmaceuticals, where she was responsible for brand incubation, building their D2C capabilities, spearheading the relaunch of a premium skincare brand, and creating the brand’s strategy and brand visual identity.
Prior to Topix, Williamson was the EVP and CMO at Glansaol, a beauty start-up.
Debra Perelman, Revlon’s president and CEO, said: “Martine brings to Revlon decades of experience across the beauty industry and we are very pleased to welcome her back to the Revlon family. As we enter 2021, Martine will be an important addition to our team and will be a critical part of executing against our long-term strategy.”
Williamson said, “I am excited to be rejoining Revlon as CMO, particularly at such a unique and challenging time for the industry. Revlon is extremely well-positioned to achieve its strategic goals, and I look forward to working with Debbie and the entire team to strengthen Revlon’s leadership in the global beauty market.”