School House announced the opening of School House Studios, a new content-creating venture for School House’s partnered beauty and wellness brands. The produced content will be supported by School House’s team of producers, directors, photographers and editors.
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School House Studios is offering three production packages with varying levels to meet brands’ content needs, timelines and budgets.
Package 101 is recommended for social and digital content and has a three-five days turnaround, not including feedback time. The package offers three separate levels: Introductory, Intermediate and Advanced.
The Introductory level includes 25 stills and 10 six-second motion clips with no models and two revision rounds. The motion clips include one aspect ratio and color grading only. Product content usage is unlimited in perpetuity. The Introductory level of Package 101 starts at $23,000.
The Intermediate level is the same as the introductory, but with one hand or beauty model included. Product and hand model content usage is unlimited in perpetuity. Beauty content usage is limited to digital and new media for one year. The Intermediate level of Package 101 starts at $27,000.
The Advanced level includes 15 stills and 10 six-second motion clips with two hand or beauty models and two revision rounds. Motion clips include one aspect ratio and color grading only. Product and hand model content usage is unlimited in perpetuity. Beauty content usage is limited to digital and new media for one year. The Advanced level of Package 101 starts at $29,000.
Package 102 is recommended for evergreen and campaign content and has a seven to 10 days turnaround, not including feedback time. It also has Introductory, Intermediate and Advanced levels.
The Introductory level of Package 102 includes 20 stills and one 30-second motion video (music only), one hand or beauty model and two revision rounds. The motion video includes stock music, four aspect ratios and color grading only. Product and hand model content usage is unlimited in perpetuity. Beauty content usage is limited to digital and new media for two years. The Introductory level of Package 102 starts at $55,000.
The Intermediate level is the same as the introductory level, but the motion video features music and audio. The Intermediate level of Package 102 starts at $57,000.
The Advanced level includes two 30-second motion videos with music and audio, two hand or beauty models and two revision rounds. The motion video includes stock music, four aspect ratios and color grading only. Product and hand model content usage is unlimited in perpetuity. Beauty content usage is limited to digital and new media for two years. The Advanced level of Package 102 starts at $59,000.
Package 103 is recommended for fully custom content. School House producers will recommend artists, talent, and models associated with art direction and a bespoke stills and motion videos shot list. The package includes in-studio and out-of-studio shoots and all SAG productions.
There is no price listed for Package 103—brands are encouraged to contact School House studio to create a custom package.
Christopher Skinner, founder of School House, said, "Clients need quality content at scale. We have transformed the structure of School House during the last year to support this, from creating a strategic partnership with Fortress Brands, hiring the industry’s top talent, and now opening School House Studios. Our focus will always be to provide quality creative and built quality relationships with beauty and wellness brands to support every stage of their lifecycle. Having started on the retail floor at Sephora to leading global design at Fresh, I learned first-hand from the ground up that messaging, content, packaging, visual merchandising, digital experience, it all matters and either forms or can transform a brand. And now more than ever, consumers are testing brands on their limits. You can’t let your guard down and must stay true to who you are. Our team of creative talent helps brands strategically and visually build that story.”
Skinner continued, “I’ve been so fortunate to have many mentors in this industry who have guided my career. Paying it forward in this industry and helping brands be their best and be successful brings it all full circle for me. With the opening of School House Studios, I look forward to working with many more founders who are a force of change in this industry—making a difference every day.”
Some of School House’s collaborating brands include Dr. Dennis Gross Skincare, Joanna Czech, Ami Cole, Tata Harper Skincare, La Mer, Elemis, Clinique and L'Occitane en Provence.
Carrie Gross, CEO and co-founder of Dr. Dennis Gross Skincare, said, “Producing quality content is critical for any beauty business to succeed in today’s climate. We’ve found over the years at DDG Skincare that collaborating with creative experts who truly serve as an extension to your own in-house team is imperative. We’ve enjoyed such a partnership with School House for many years. Christopher Skinner’s forward-thinking approach to now establish School House Studios designated to developing luxury content at scale is going to be game-changing for the industry. It will help pull out stops for brands at any stage looking to create innovative custom 360 omnichannel campaigns.”
